Glossary
Every term, in plain words.
The words promoters meet every day, sorted by what they're about, each with the guide that goes deeper.
💸Deals & money
How promoters get paid.
- Affiliate marketing
- Promoting someone else's product and earning a commission on the results your traffic brings.
- Learn more: What Is Performance Marketing? A Plain Guide for Promoters →
- CPA (cost per acquisition)
- A fixed payout for each completed action, such as a qualified deposit or a new subscriber.
- Learn more: CPA vs RevShare vs Hybrid: Which Affiliate Deal Should You Take? →
- Geo
- The country or region a visitor comes from. Many offers pay differently by geo.
- Hybrid deal
- A smaller CPA plus a RevShare percentage.
- Learn more: CPA vs RevShare vs Hybrid: Which Affiliate Deal Should You Take? →
- iGaming
- Online casino, poker and sports betting.
- Learn more: iGaming Affiliate Marketing: A Beginner's Guide to Casino Affiliates →
- Performance marketing
- Advertising where you get paid for results, not for posting or reach.
- Learn more: What Is Performance Marketing? A Plain Guide for Promoters →
- Wingman
- Your person at AMZA: sets up your program and links, reads your numbers with you and helps you grow.
📊Numbers
The metrics that tell you what works.
- Conversion
- The result a program pays for: a sign-up, subscription, deposit or sale.
- Conversion rate (CR)
- Conversions divided by clicks. Shows whether the hand-off from your content to the offer works.
- Learn more: Affiliate Metrics Explained: CTR, Conversion Rate, EPC and Retention →
- CTR (click-through rate)
- Clicks divided by views. Shows whether your content makes people curious enough to click.
- Learn more: Affiliate Metrics Explained: CTR, Conversion Rate, EPC and Retention →
- EPC (earnings per click)
- Your earnings divided by your clicks: what one click is worth to you.
- Learn more: Affiliate Metrics Explained: CTR, Conversion Rate, EPC and Retention →
- Retention
- How many of the customers you brought are still active after a while. A sign of traffic quality.
- Learn more: Affiliate Metrics Explained: CTR, Conversion Rate, EPC and Retention →
🔗Links & tracking
How results get credited to you.
- Attribution
- Crediting a sign-up or sale to the promoter and placement that brought it, usually through a tracking link.
- Learn more: How Affiliate Tracking Links Work (and Why Every Placement Needs Its Own) →
- Link in bio
- The one link a profile shows, often pointing to a page with several links.
- Learn more: The Promoter's Toolkit: Tools for Content, Scheduling, Links and Accounts →
- Placement
- One specific spot where your link lives: an account, a bio, a post, a shoutout.
- Learn more: How Affiliate Tracking Links Work (and Why Every Placement Needs Its Own) →
- Tracking link
- A link with your ID in it, so clicks and conversions are credited to you.
- Learn more: How Affiliate Tracking Links Work (and Why Every Placement Needs Its Own) →
🧰Accounts & tools
Proxies, browsers and keeping accounts safe.
- Anti-detect browser
- A browser that runs separate profiles, each with its own fingerprint, cookies and proxy, so several accounts stay isolated.
- Learn more: What Is an Anti-Detect Browser? How It Works and When Promoters Use One →
- Browser fingerprint
- The set of device details a browser shares (screen, fonts, time zone, graphics) that can identify a device without cookies.
- Learn more: What Is an Anti-Detect Browser? How It Works and When Promoters Use One →
- Datacenter proxy
- A proxy whose IP belongs to a server in a data center. Cheap, but trusted least by social platforms.
- Learn more: Mobile vs Residential vs Datacenter Proxies: Which One Do Promoters Need? →
- Mobile proxy
- A proxy that uses IPs from 4G/5G phone carriers. The most trusted and most expensive type.
- Learn more: Mobile vs Residential vs Datacenter Proxies: Which One Do Promoters Need? →
- Proxy
- A server that sends your traffic through another IP address.
- Learn more: Mobile vs Residential vs Datacenter Proxies: Which One Do Promoters Need? →
- Residential proxy
- A proxy whose IPs come from home internet connections.
- Learn more: Mobile vs Residential vs Datacenter Proxies: Which One Do Promoters Need? →
- Sticky session
- A proxy setting that keeps the same IP for minutes or hours, which you need to stay logged in.
- Learn more: Mobile vs Residential vs Datacenter Proxies: Which One Do Promoters Need? →
- Warm-up
- Using a new account normally for a while before promoting, so the platform trusts it.
- Learn more: How to Warm Up a New Social Media Account (Before You Promote Anything) →
📱Content & platforms
Words you meet while posting.
- Call to action (CTA)
- The one thing you ask the viewer to do next, like "link in bio".
- Hook
- The first seconds or first line of a post that stops the scroll.
- Learn more: Short-Video Promotion on TikTok, Reels and Shorts: Hooks, Formats and Rules →
- Karma
- Reddit's reputation score. Many communities require a minimum before you can post.
- Learn more: How to Promote OnlyFans on Reddit: Karma, Subreddits and Posting That Converts →
- Shoutout
- A paid or swapped mention from another page or creator.
- Learn more: The Best OnlyFans Traffic Sources in 2026, Compared →